Microsoft UK's No1 brand

Wednesday, 22 August 2007 (1113 days ago)

---

Microsoft has beaten Coca-Cola to scoop the title of the UK's number one brand, according to a poll out today.  The technology giant held on to its crown as the public's top 'superbrand'.

Coca-Cola came second followed by internet search engine Google in third place.

In a separate assessment, media and marketing experts put Google in the number one slot followed by Apple.

Stephen Cheliotis, Chairman of the Superbrands Council which carried out the research, said: 'The UK public clearly love Microsoft which performs strongly amongst all consumer groups, although relative newcomer Google is becoming a major challenger for that elusive number one slot.'

The Superbrands Council is a group of marketing, advertising and media experts.

Members rated a list of 1,450 brands according to quality, reliability and distinctiveness.  Of these, the 725 highest-scoring brands were assessed by 3,265 consumers surveyed by YouGov researchers.

This survey was used to create the list of top 'superbrands'.

Here are the top 10 brands of 2007-08, as voted for by 3,265 members of the public:

1.       Microsoft

2.       Coca-Cola

3.       Google

4.       BBC

5.       BP

6.       British Airways

7.       Lego

8.       Guinness

9.       Mercedes-Benz

10.   Cadbury